While adsense is a virtually no brainer way to make money from your website, there are certain instances when you need to back off or even not use adsense. For instance if you are running costly pay per click campaigns to your site you do not want adsense to be the first thing your visitors see when they first hit your site.
However you can still put adsense but sparingly like one ad unit at the bottom of the page. With pay per click campaigns, if you are paying high costs per click then it may be best to stick with little to no adsense since you want product sales and lead generation to be the primary focus since return on investment is critical.
Adsense is great for free search engine traffic so if you have a lot of content on a page then go ahead and use as much adsense as you are allowed. Also avoid using adsense on pages that have little to no content since this violates one of the term and conditions of the program.
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