Monday, April 28, 2008

Adsense Optimization Techniques

Adsense can be a great way to monetize a website. The Google adsense program allows a maximum of 2 link units and 3 ad units per content rich page. You want to use as many ads as possible as long as there is enough content on the page. Make sure the ads blend in as much as possible with the rest of your site. Here are a few tips to keep in mind to optimize your site for adsense:

Tip 1: Place ads above the fold

Be sure to have one ad unit or link unit in the portion of your site that is seen first without scrolling down. Also try to place the ad as close to the center of the page as possible as this will help to get your ads seen more often.

Tip 2: Use link colors that match the main link color of your site

Tip 3: Place ads directly in your articles by wrapping the article text around the ads

Tip 4: Change the settings in your adsense account to accept only text ads when creating your ads since image ads tend to have lower click through rates.

Tip 5: Be sure to use channel tracking to see which ads are performing well and also which ones are not so you can make the necessary changes.

Follow some of these simple adsense optimization tips to help you get higher click through rates and make more money from your website.

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