Sunday, April 6, 2008

The Benefits Of Article Marketing And Why You Should Consider It

Article marketing can be an effective way to promote your website and increase link popularity and internet presence. There are millions of websites on the net and getting your site noticed can be a challenge. The process of getting your site to the top rankings also known as search engine optimization can be a long one so patience is most definitely a virtue.

Article marketing can help your site gain better rankings since one of the criteria search engines use to dictate the ranking of a site is the quantity and quality of the inbound links. One way inbound links are probably considered to be the most valuable since it represents a vote from another site to your site. It is also important to get inbound links from quality sites that offer good content and make the internet a better place.

Stay away from strategies that involve mass linking using some special software or getting links from link farms or free for all link sites as the search engines tend to dislike sites that only contain links for the sake of advertising. One of the benefits of article marketing is that the inbound links you get are from content rich pages related to the topic of your site so the links are also relevant. Link relevancy is also an important factor in SEO and writing and distributing related articles to your site can help to create more relevant links back into your website.

If you do own a site then you most likely know a lot about the topic of your site so it should be easy to craft a useful 600 to 700 word article on a topic related to your site and then simply submit the article to top article directories like Ezinearticles and Articledashboard. In addition you can use an article submission service like Article Marketer if you get tired of submitting manually.

Remember that the entire internet is based on information and this method of promotion has worked since the internet began and should continue to work in the future. An important point to keep in mind is that you do want to produce good quality articles so be sure to do your research or at least hire someone who is knowledgeable. Never spam the article directories. Quality over quantity is definitely important as it will ensure maximum syndication rates.

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