Wednesday, December 12, 2007

Article Marketing Tips

Many people that want to make money online simply do not have the money to spend on advertising. Article marketing can be a great free way to draw traffic to your sites. While it is free there is still effort required on your part to make it work.

What is article marketing? It is simply writing articles related to your niche and getting them syndicated on other sites on the internet. The benefit of this is two fold. The first is that you can get traffic directly from the sites that have published your articles. The second benefit is that each article will have links back to your site so this will increase your sites link popularity over time which can help to improve your search engine rankings.

The first step is to decide on a topic to write an article on. Make sure to research the niche you are in by reading other related articles on it and such. You need to become an expert in your niche as this will help you create the best articles which will get published on the most sites. Make sure the title of the article is keyword rich so be sure to do your keyword research and start the title with a main keyword that is heavily searched.

When you are writing the body of the article you need to ensure that it is free of any type of advertising or sales pitches. Also make sure you use short paragraphs, around 2 to 3 sentences each. Make each article between 600 and 700 words. This is the optimal length so stick to this and try not to go lower or higher.

Also try to make your article flow naturally from one point to the next as this will make it easy to read and also easier to understand. The resource box at the bottom of each article is where you get to include information about yourself and you also get to add usually two links back to your site. You can make these links with anchor text such as the main keyword you are targeting for the purpose of improved search engine rankings.

Once your article is complete you need to submit it to the article directories. Many other webmasters browse these directories looking for fresh content to post on their sites. Start by posting to some major article directories like the following list below:

After posting a few times manually you will find that it can get very tedious so it is a very good idea to use a submission service like Article Marketer so if you do have some money to spare then this could be a very wise investment since you can now focus on creating quality articles instead of spending hours submitting articles.

Always focus on quality when creating your articles, you are better off submitting less articles of higher quality than a lot of articles that are poor in quality. This is a long term approach so do not expect results overnight however certain article directories like Ezinearticles do get lots of traffic so make sure that you do submit to them since they could send you a lot of traffic. Submit at least one article a week and be consistent. This method has worked for many and it can work for you too.

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