Tuesday, April 29, 2008

Reciprocal Linking Strategies

Gaining reciprocal links from other websites can be an effective way to increase your search engine rankings however you do need to be careful how you do this. Many of the major search engine dislike sites that have thousands of links in their links directory. It may be a better strategy to pick a few sites that are related to yours and that are of high quality and then requesting an exchange with them.

Keeping the number of reciprocal links under 50 may be the best option. Remember that if you really want to increase your site's link popularity then focus on creating better content and fresh content. When you request for a reciprocal link exchange from another site be sure to already add their link in your websites link directory and ask them if the format you used is fine. Also try to mention something you genuinely liked about their site as this will increase the odds of getting a link from them.

Monday, April 28, 2008

Adsense Optimization Techniques

Adsense can be a great way to monetize a website. The Google adsense program allows a maximum of 2 link units and 3 ad units per content rich page. You want to use as many ads as possible as long as there is enough content on the page. Make sure the ads blend in as much as possible with the rest of your site. Here are a few tips to keep in mind to optimize your site for adsense:

Tip 1: Place ads above the fold

Be sure to have one ad unit or link unit in the portion of your site that is seen first without scrolling down. Also try to place the ad as close to the center of the page as possible as this will help to get your ads seen more often.

Tip 2: Use link colors that match the main link color of your site

Tip 3: Place ads directly in your articles by wrapping the article text around the ads

Tip 4: Change the settings in your adsense account to accept only text ads when creating your ads since image ads tend to have lower click through rates.

Tip 5: Be sure to use channel tracking to see which ads are performing well and also which ones are not so you can make the necessary changes.

Follow some of these simple adsense optimization tips to help you get higher click through rates and make more money from your website.

Sunday, April 27, 2008

A Useful Approach To Clickbank Marketing

Selling affiliate products is becoming a more popular way to make money on the internet. The reason for this is pretty obvious as you do not need the money or expertise to create your own product. Becoming an affiliate marketer is often the best option for newbie internet marketers as you have the potential to generate income fast which is important when you are starting out and have little money to spend on advertising and other business expenses.

Marketing digital products on the internet can be extremely profitable and one of the most popular digital affiliate network is Clickbank. It is free to join and does not require that you have a website of your own which is ideal for new internet marketers whereas many other affiliate networks are much more strict regarding the affiliate partners they choose.

Combining Clickbank products with pay per click advertising can be a fast way to generate increased affiliate profits provided you know what you are doing. The key with pay per click is to remember that not all keywords are created equal. You need to select your keywords very carefully. One of the advantages to Clickbank products is that more often than not you can bid on the product name since it is not usually trademarked and the vendors usually do not mind if you do.

So what you need to do is select a few popular and proven Clickbank products and then setup a simple review page (avoid hype as much as possible) and then setup a Google adwords campaign targeting only product name based keywords. Do not forget to use exact matched and phrase matched keywords too. Do not expect too many clicks, however do expect to pay up to 50 to 75 cents a click. Remember that these are highly targeted clicks that can convert at rates of 10 percent or higher so even if you pay a lot for each click your campaigns can still be very profitable. Try this strategy and do not rush, you are better off getting rich slowly than going broke fast.

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Friday, April 18, 2008

A Free And Effective Marketing Technique

Many people have heard that article marketing can be an effective way to sell products however few people actually do it. Consider the following article marketing strategy:

Step 1: Write a useful article around 500 to 700 words on a topic related to the subject of your site

Step 2: In the author bio box, add one link back to your site and one link to a review page for a product either your own or an affiliate product.

Step 3: Submit that article to Ezinearticles.com

Step 4: Monitor the number of views and clicks you get from that article.

You will find that certain niches get many more views and clicks than others so experiment in new niches if the current niche you are in is not sending much traffic from Ezinearticles. This strategy can have very high conversion rates because the traffic being sent to your site is already warm and if you send them to an affiliate page from your site then they are very qualified and very likely to buy so it does not take tons of clicks to make sales.

Tuesday, April 15, 2008

How To Add Affiliate Links To A Website

The first thing to remember with affiliate links on your site is that they need to be relevant to the topic of your site. In order for the traffic on your site to convert into sales the affiliate products must be closely related to what the visitors on your site are interested in. Many sites flood their pages with advertising and this can be a problem as it tends to turn off a lot of visitors and they will leave and not come back.

Make sure that the content is the primary focus of your website and advertising should be integrated sparsely. However there are certain ways to add advertising pitches that can increase conversion rates. For instance if you have an article, then at the bottom of the article you can add a non biased pitch about an affiliate product or service.

Avoid hype as much as possible as this will make your visitors trust the message much less. You want to sound like an unbiased third party, you may even be a little critical or even have a slight negative tone towards some of the affiliate product you recommend. Also make sure the products you promote are genuinely useful so do your research thoroughly when it comes to selecting affiliate products. In addition you may want to consider cloaking your affiliate urls, this will help to prevent commission thieves especially for products being sold in places like Clickbank.

Banners can be effective as long as they are text rich and not just a bunch of pictures. People seem to subconsciously ignore most banners so use banners that have catchy text messages and attractive descriptions. Another idea can be to add affiliate advertising to a page using an adsense style format. However if you do use this format then make sure the page does not have any adsense on it otherwise it may be violating the terms and conditions of the adsense program.

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Sunday, April 13, 2008

Motivational Tips - How To Stay Focused

In order to accomplish anything significant requires focus and commitment. Often we know what we need to do but fail in executing what we know and thus do not get the results we are capable of achieving. We need to look at the source of what causes us to do the things we do. After much analysis into this subject I have come to the conclusion that the root cause of all actions are thoughts.

A thought is the first thing that has to occur before you do anything. If you can learn to monitor and control your thoughts, you now have great power over your life and can do almost anything. However it is important to recognize the difference between a distracting thought and a thought that serves you and improves your life.

This is where sitting down and setting goals for every area of your life including your finances and business goals comes in. In addition you need to develop a daily action plan that moves you closer towards achieving those goals. If a thought enters your mind that compromises your ability to take action towards moving towards your goals then you need to simply replace that thought with one that keeps you focused and on target.

It is not a simple task learning to control the thoughts that enter your mind however it is not impossible either. Carefully monitor the thoughts that enter your mind and block out distracting thoughts while taking action on empowering thoughts.

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Thursday, April 10, 2008

When NOT To Use Adsense

While adsense is a virtually no brainer way to make money from your website, there are certain instances when you need to back off or even not use adsense. For instance if you are running costly pay per click campaigns to your site you do not want adsense to be the first thing your visitors see when they first hit your site.

However you can still put adsense but sparingly like one ad unit at the bottom of the page. With pay per click campaigns, if you are paying high costs per click then it may be best to stick with little to no adsense since you want product sales and lead generation to be the primary focus since return on investment is critical.

Adsense is great for free search engine traffic so if you have a lot of content on a page then go ahead and use as much adsense as you are allowed. Also avoid using adsense on pages that have little to no content since this violates one of the term and conditions of the program.

Wednesday, April 9, 2008

Top 3 SEO Tips

Search engine optimization can be very challenging but also very rewarding. It is important to have a long term view when considering seo strategies for your site. Think of it as a continuous process that lasts as long as your site is up. Here are some top tips to keep in mind when doing search engine optimization:

Tip 1: Content is King

You have probably heard this one before but it is absolutely true. People visit your site to view the content, they do not really care about the design or how fancy your site looks. Most people visit websites to get some sort of free information so make sure that you are creating great free content that people will appreciate and hopefully link back to you. These organic links will help your site rise in the search engine rankings.

Tip 2: Develop meaningful link partnerships

Do not create a links directory with thousands of links in it. Instead find a few high quality related sites in your niche and focus on developing partnerships with them. If your site is also of high quality then there is a good chance you can build some sort of reciprocal link relationship. Quality is more important than quantity so make sure your reciprocal linking campaign are built on getting fewer but higher quality links.

Tip 3: Update frequently

Sites such as blogs tend to rank very well in the search engines and the main reason may be that they usually contain frequently updated content. Be sure to add content to your site regularly and make sure it is original and unique. The search engines are very good at detecting duplicated content so do not always put up syndicated content from article directories. You can add articles once in a while but do not do it too often. You want your site to be as original as possible. Uniqueness is a key factor in long term success with search engine rankings.

Sunday, April 6, 2008

The Benefits Of Article Marketing And Why You Should Consider It

Article marketing can be an effective way to promote your website and increase link popularity and internet presence. There are millions of websites on the net and getting your site noticed can be a challenge. The process of getting your site to the top rankings also known as search engine optimization can be a long one so patience is most definitely a virtue.

Article marketing can help your site gain better rankings since one of the criteria search engines use to dictate the ranking of a site is the quantity and quality of the inbound links. One way inbound links are probably considered to be the most valuable since it represents a vote from another site to your site. It is also important to get inbound links from quality sites that offer good content and make the internet a better place.

Stay away from strategies that involve mass linking using some special software or getting links from link farms or free for all link sites as the search engines tend to dislike sites that only contain links for the sake of advertising. One of the benefits of article marketing is that the inbound links you get are from content rich pages related to the topic of your site so the links are also relevant. Link relevancy is also an important factor in SEO and writing and distributing related articles to your site can help to create more relevant links back into your website.

If you do own a site then you most likely know a lot about the topic of your site so it should be easy to craft a useful 600 to 700 word article on a topic related to your site and then simply submit the article to top article directories like Ezinearticles and Articledashboard. In addition you can use an article submission service like Article Marketer if you get tired of submitting manually.

Remember that the entire internet is based on information and this method of promotion has worked since the internet began and should continue to work in the future. An important point to keep in mind is that you do want to produce good quality articles so be sure to do your research or at least hire someone who is knowledgeable. Never spam the article directories. Quality over quantity is definitely important as it will ensure maximum syndication rates.

Friday, April 4, 2008

Locating Profitable Niches

Finding a profitable niche can be a challenging task. There are many factors to consider and one of the key factors is whether or not the niche you are looking has a lot of online buyers in it. Certain types of products sell well over the internet while others simply do not since many people would rather just either go to a physical store nearby to order it rather than order the same product online.

Niches that can offer valuable information products like software or online membership type programs can be profitable. For instance, the 'internet marketing' niche is filled with gurus selling e-books and software programs that can help people make more money online. You will not find these kinds of info products sold elsewhere which is why they sell well online.

Of course the first step is to conduct some basic keyword research. You can use a free keyword tool like the Google keyword tool to get an idea of how many searches the main keyword in the niche you are looking to enter gets. Keep in mind that this tool is not 100% accurate but nevertheless it is still useful. There is no point operating in a niche that gets no traffic.

Even if you cannot locate good affiliate programs or create your own product for a niche, if the niche has a lot of buyers then it will also more than likely have many advertisers such as adwords advertisers which means you can still profit by creating a website and monetizing it with adsense using SEO strategies to draw free traffic.

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Tuesday, April 1, 2008

How To Create High Converting Websites

There are many websites that receive many visitors yet the income generated from those sites is not nearly as much as it could be. Here are some tips that can help your website to generate more revenue:

Tip 1: Add a free newsletter

By creating a newsletter that provides visitors with valuable information you are able to collect potential future product buyers. Sometimes it can take several contacts before a sale can be made and e-mail can be an effective way to make those contacts. You will need an autoresponder to create your newsletter series.

Tip 2: Target buyers in your SEO and ad campaigns

When selecting keywords to optimize your site for you need to make sure that the visitors are also good potential buyers. This is especially important for pay per click campaigns so make sure that the keywords you choose are targeting buyers. For instance, you should bid on terms that have the word 'buy' or 'order' in it. If possible bid on the product name as long as this does not infringe on the merchants rules if you are an affiliate.

Tip 3: Create product review pages

If you are an affiliate then creating a review based site can be an effective way to increase sales conversions as the visitors on your site are looking for specific products. This can be an effective strategy with Clickbank products and then using adwords to bid on product name based keywords. Expect to pay up to fifty to seventy five cents a click but your campaigns could still turn out to be profitable if you track them closely.

Tip 4: Add adsense

Adsense is a no brainer way to make money from a website. A simple strategy is to add an ad unit to the top center of your page and then another ad unit at the bottom of the page. You can also add an ad unit in the middle of the page blended in with the content as long as there is enough content. Do not squeeze your content too much otherwise this makes your page look bad and can turn visitors off. The beauty of adsense is that you get to make money without having to sell anything so be sure to take advantage of it if possible.

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