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Google analytics is a fantastic free tool being offered by google for all webmasters. It will allow you to see important statistics about your site and about the behavior of visitors on your site. All you need is get an account with google and then you simply login at http://www.google.com/analytics/ .
The first thing you need to do is click the 'Add website' button at the bottom of the page to add special code to the pages of your site. You need to add the code between the body tags of each page of your site. If you have a blog simply add this code to the template so it will show up on all pages.
One of the best things to see is the amount of time a visitor is spending on your site. This is a good indicator as to how much people like your site. Of course the more time a person spends at your site the greater the likelihood they will click an adsense ad or buy an affiliate product. Make your site content rich as this will give people more of a reason to stay and learn more. Most people on the internet are looking for free information so give them as much as you can.
Another very useful thing to see is where the traffic is coming from. You will find out about the top referring sites including search engines as well as the keywords used to enter into your site. This is great for checking how well your site is ranking for certain keywords.
Also you can setup conversion tracking and see how well your site is converting visitors into sales. In addition you can also learn about visitor loyalty, the browsers that your visitors are using and the top landing pages that visitors are entering your site through. Be sure you are using this great free tool to increase your knowledge about the performance of your site.
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