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Here are a few search engine optimization basics to keep in mind.
1. Put your keyword in the title, description and keyword tags
2. Bold your keyword once only in the body of your page.
3. Use H1 and H2 headers that include your primary and secondary keywords.
4. Participate in reciprocal linking.
5. Use forums to get one way backlinks through your signature file.
6. Write articles to get one way backlinks also through the signature file.
7. Submit your site to free directories to get traffic and links.
Good luck with your seo efforts.
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