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Affiliate marketing using ppc can be very profitable and the money can come in very fast also however you must know what you are doing. It can also be very easy to lose lots of money very quickly. Pay per click advertising is extremely powerful as you have the ability to access enormous amounts of targeted traffic almost instantly.
You need to very aware of your budget and also how much you can afford to spend or rather lose. Remember to never run a ppc campaign unless you have money to burn because there is a good chance that your first few campaigns may fail. One of the keys to succeeding with ppc advertising is to target the right audience. Most people are online searching for information, you need to target buyers with your ads and only bid on people that are ready to buy. For instance, when someone types in a product name, this kind of person is very likely to buy as they are already familiar with the product in question.
Someone that types in 'buy ...' is extremely targeted and is very profitable. Usually these kinds of keywords are low in volume so you will need to target numerous products to make this kind of strategy work. One great affiliate program to use this tactic with is Amazon. They have tons of products and you simply pick some of the most popular ones, and target these ready to buy traffic keywords.
For general keywords, it is highly recommended to use a squeeze page. A squeeze is simply a single page that has information about a newsletter or such and you basically force a visitor to enter their email information to get access to the free info you are offering. This is very powerful because you are giving the visitor what they want which is information but at the same time you are collecting their email address and having them signed up to an autoresponder series where you can now market your affiliate products and services to them in the future. This works great for niches where there are no brand name products such as 'internet marketing' and such.
Keep in mind that people buy based on trust so if you can build trust with your subscribers, they will most likely purchase some of the recommendations you offer in the future as they will consider you a valid source of quality information. For the first few emails, do not push any products or services, simply offer high quality information. Slowly introduce your affiliate products and have them fit into your content so it does not appear as an ad.
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