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Trying to learn search engine optimization does not have to be hard or complex. Most people get intimidated with doing search engine optimization. In reality it is actually quite simple and all it takes is a little patience and bit of time to have a successful seo optimized site.
There are primarily 2 ways to optimize a site. There are on page optimization and off page optimization factors. Both are important although it is quite common to hear that off page is more important when it comes to getting better rankings.
On page optimization involves ensuring that the keywords you are targeting are actually in the title , description and keyword meta tags. Also add the keyword in an H1 tag in the body of your page. In addition try to bold your keyword at most once in the body of your page.
Off page optimization focuses on getting keyword rich anchor text links back to the pages off your site. The ideal is one way links and the best way to do this is to write high quality articles and submit them to article directories. When sites pick up your articles they are also required to show the links that you have added in the author resource box.
Also you can add your sites to free directories to get backlinks as well as traffic. Reciprocal linking can still work well even though many do not believe it is effective however I have to disagree and say that it can be worthwhile to look for good reciprocal link partners in your niche.
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