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There are many benefits to search engine optimization. Search engine traffic is perhaps the best kind of traffic your site can get since it is targeted. Of course the fact that organic search engine traffic is free is what makes it so attractive to want to get.
However, it can take time to build organic search engine traffic, so it is important to also have other sources of traffic such as pay per click so you can at least get some immediate traffic. Take the time to optimize your site by adding keyword rich content.
Also work on building links back to your site. Do reciprocal linking, write articles and submit them to article directories for valuable one way links. Use forum signatures to add backlinks to your site however do not spam any forums, always make useful posts.
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