Sunday, March 16, 2008

Search Engine Optimization Strategies

If you own a website and you want it to get higher rankings there are certain things you can do that can help you to get those top rankings. It is important to remember that there are no guarantees when it comes to search engine rankings however it is still worth pursuing since the rewards can be great.

The most important key to doing well in the search engines is the quality of the content on your site and its uniqueness. Never simply copy another website and try to make your site as original and useful as possible. Content really is king so always strive to deliver the best possible content for your website visitors.

Once you have your initial site setup and ready, you now need to increase the visibility of your site on the internet so that web surfers and the search engine spiders can find your site easily. Submit your website to link directories especially the major ones like Yahoo and DMOZ. In addition you can pursue reciprocal linking where you ask for a link to your site from another related site and in return you place a link back to their site.

When it comes to reciprocal linking make sure to only select good quality sites that are related to your site. Do not try to get hundreds of reciprocal links, instead focus on maybe 20 to 30 related sites to add to your link directory.

Article writing and submission is another thing you can do to increase the number of inbound links to your site. Remember that the entire internet is based on information so if you can write good quality articles then there are many sites that will publish your articles and give you relevant one way links back to your site. Look for article submission services as they can save you a great deal of time when it comes to sending your articles to directories.

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