It is always smart to have multiple income streams on a website. You can create a product of your own or use affiliate marketing programs. When you advertise your site using methods such as pay per click advertising it can often be a good idea to make sure that your landing pages have some adsense on them. Be careful to not flood your site with only ads as this may go against the rules of many pay per click providers and make sure your landing pages have plenty of content to give the user a good experience.
Remember that the primary objective of the major search engines is to provide a superior user experience so make sure your site is delivering in that aspect. You can add some adsense towards the bottom of your landing pages since you know that if people have gotten this far down the page then they are most likely not interested in your products so perhaps they may be interested in something similar being offered in the adsense ads.
Do not expect very high click through rates using this strategy but it can still be a good approach and help you to make a greater return on investment from your advertising efforts. Try to blend the ads in as much as possible at the bottom of the page and make sure they are showing relevant results. If you are in a niche that has many adwords advertisers then getting relevant ads should not be a problem.
Again be sure to double check with the landing page guidelines of each pay per click provider and make sure your landing pages comply. There are many pay per click providers you can use including Google adwords, Yahoo search marketing, Adbrite and MSN Adcenter.
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