Saturday, January 5, 2008

Pay Per Click Tips - Improve Adwords Account Quality Score

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Most internet marketers recognize that pay per click advertising is one of the most powerful forms of advertising available. The reason for this is that the traffic can be very targeted which means that it generally converts far better than other sources of advertising. Google adwords is still the biggest pay per click provider so it is important to learn how to master it in order to make the most money.

The adwords system ranks each account by a quality score which then contributes to determining the amount you get charged for each click and also how well your ads rank compared to others. Having a high account quality score will mean that you pay less for ads and your new ads will rank higher without having to bid higher. Basically you will get a higher return on investment so it is worth learning how to increase your adwords account quality score.

Increasing click through rates on your ads is perhaps the best way to improve the quality score of your account. Make sure that your ads are relevant and that the keywords you pick are also relevant and highly targeted. It is best to keep your adgroups small and focused on a small number of keywords. Also make sure that your landing pages are relevant and unique. Add some of your main keywords into your landing pages as naturally as possible as this will help to make your ads more relevant.

Make sure that the headline of your ads contains your main keyword. Remember that keywords get bolded in the results page so this will help to make your ads stand out more. Also make sure that the description of your ads is benefits driven. Also consider adding a privacy, about us, sitemap and contact pages on your landing pages as this will help to make your site more legitimate. Also avoid sending visitors to one page websites so make sure you at least have a few other relevant pages such as related articles and such. You can browse many free article directories like to get related articles without cost.

Always follow the rules laid out in the terms and conditions of the adwords program because violating any of their terms could lead to your account getting banned. You can also check the quality score of your ads in your account by enabling this feature from the dropdown menu in the keywords section of your adwords account.

Another potentially useful tip is to start with a fairly high bid to ensure a high initial ranking and then as your ads get clicks and your ctr(click through rate) improves then lower your bids slightly and monitor your ad positions. You may find that you will often be able to lower your bids significantly while still maintaining high ad rankings. Of course make sure to set a daily budget so that you do not spend more than you can afford.

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