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Article marketing can be a powerful way to increase the visibility of your site on the internet which in turn can help to improve the organic ranking of your website on the internet. According to the webmaster guidelines of Google, it is important to tell other sites similar to yours about your website.When article directory owners publish your articles they will place it in a relevant category that is related to that of your site thus the link you receive back will be relevant and also the link will be found on a content rich page which can make the value of the link greater in the eyes of the search engines. Also the link you receive is a one way link versus a reciprocal link so this will also help to improve the link popularity of your site.
In order to get the most article directories to publish your articles you need to follow a few important steps. The first step is to create a quality article that is unique and useful. The article must be information rich and must not contain any kind of promotional or advertising pitches otherwise your articles will not get published. If you have the budget you can find many good sources that can write the articles for you. Remember that you usually get what you pay for so if you can afford to pay more it may be worth it to get higher quality articles written that will receive greater exposure.
If you are writing the articles yourself then you must become an expert in your niche and learn as much as you can. This is not hard to do and does not require any additional money. Visit article directories and read as many articles as you can related to your niche as these articles are written by experts so you can learn a lot before you start writing your own articles. Eventually you will be ready to write your own articles after doing enough research.
The title of your article is very important and must be keyword rich. Make sure to do your keyword research so use a tool like the Google Keyword Tool to find keywords that are searched for quite heavily. There is no point writing about a topic where there are no potential readers or market so make sure that you are in a market or niche that has a large market.
Start the title with a keyword and then expand the title description to make people want to click on it. For example, "Lose Weight Fast - Discover The Keys To Becoming Thin Quickly", is a good title so follow this type of format. The article body should be around 600 to 700 words in length and make sure the paragraphs are relatively short around 4 to 5 lines or 2 to 3 sentences. The article resource box is where you get to place usually around 2 links back to your site.
Use anchor text links that have the main keyword you want to rank for in the signature as this will help to improve your ranking for those keywords and also make sure to include your author name. It may be best to use a submission service like Article Marketer to distribute your articles because submitting by hand is very tedious and time consuming. Submit 1 new article per week for your site and remember that it can take time for this strategy to work so give it at least 6 months to a year in order to see real results.
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