Saturday, June 7, 2008

Top Pay Per Click Advertising Strategies

Using pay per click advertising can be a very profitable way to increase sales of your products and services. Even if you are an affiliate, quality and targeted ppc traffic can generate significant revenue if you know what you are doing. Here are some tips to keep in mind when using ppc advertising:

Tip 1: Track Conversions

If you use major ppc providers like Google adwords or Yahoo Search Marketing then you can track conversions for keywords by installing some code on the 'Thank You' pages your visitors see after they make payment. The keywords that convert well are critical to know as you should consider raising bids to get as much traffic as possible so as to make the most sales and profit.

Tip 2: Split Test Different Ads

You will find that certain ads get much higher click through rates than others so be sure to have at least 2 ads being split test for each ad group. The headline of the ad should be targeted and very relevant to the keywords you are bidding on in order to get the most clicks.

Tip 3: Focus On At Least A 100% ROI

You want to make at least twice the amount you spend on ads. If you are an affiliate then make sure the products you are promoting pay well, at least $20 and above per sale. Pay per click advertising can be a difficult game to master. You need all the help you can get which is why the Google Assassin system is ideal. Click here to learn how to take your ppc efforts to the next level.

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