Wednesday, May 28, 2008

How To Improve Adwords Conversion Rates

Learning how to market products effectively with Google adwords can be a powerful way to make money. Pay per click search engine traffic can be very profitable if you know what you are doing. Unfortunately most new internet marketers especially affiliate marketers fail with ppc because they run a few campaigns, blow their budget fast and make little or no sales.

You want at least a 100% return on your investment so if you spend $25 on a test campaign, you want to make at least $50 worth of sales. Of course the more sales you make the better. If you find that you are breaking even, then do not give up on the campaign just yet but instead make a few adjustments such as reducing bids slightly or using more highly targeted keywords.

If you are a product merchant then be sure to use the conversion tracking feature as this can make a big difference in identifying which keywords are actually making you money. Many people are reluctant to bid high however it is all about results so even if you are paying 80 cents a click, if the conversion rates are high enough then it can still be profitable. In order to maximize conversion rates be sure to only use highly targeted and relevant keywords, ad descriptions and landing pages.

If you are an affiliate marketer then be sure to use link cloaking to avoid commission theft. This is especially important for products such as those sold at Clickbank where most vendors do not cloak the links by default. Also it is best to avoid any advertising or external links on your landing pages since you want the visitor to be focused only on the product you want them to buy. Another tip that can help to improve conversion rates is to turn off the content network especially for higher valued clicks since the content network traffic converts lower in general than typed in search traffic.

Also you should target countries accordingly based on where your products can be sold and shipped. It may also be ideal to stick with wealthier countries as you want to target buyers and not freebie hunters. Also be sure to use the "-free, -cheap, -download" keywords in your campaign to avoid people looking for free products.

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